Mobile Google and Yahoo Searches

Posted by Administrator in SEO Blog      3 comments

May
23

If you’ve ever checked your iPhone for the nearest Starbucks or used your Blackberry to find the best Thai restaurant within 5 miles, you’re not alone.  Google’s Director of Mobile Advertising, Diana Pouliot, recently announced that one-third of all Google mobile web searches are somehow related to the user’s location.

This revelation has led Google down yet another path on it’s never-ending quest to dominate everything anyone could ever want to know about.  Google is highlighting the growing importance of mobile location-based searches by increasing efforts to optimize advertising platforms. Some analysts forsee spending via mobile searches with “local-intent”  to reach up to $4 billion by 2015. Last year’s estimates only hit about $34 million.

Yahoo is also working on attracting mobile environment-based participation from large companies with various locations and/or franchises that traditionally advertise through regional newspapers and radio stations.