Viral Marketing: The Smart Strategy

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Sep
4

Viral marketing is a marketing strategy for a product or service whereby its users feel encouraged to pass along the marketing message. Viral marketing is dependent on pass-along rate, and so it follows that if large number of people pass along something to large number of recipients, who in turn repeat the same cycle, the whole phenomenon takes the shape of viral marketing.
That job is In relation to today’s e-world, the concept of viral marketing takes its cue from phenomenal success of Hotmail in late nineties. Between July, 1996 when it was launched and Feb 1999, Hotmail grew at an astounding rate of a million users every month to reach 30 million members in just 2-1/2 years.
Venture capitalist Jurvetson, who funded Hotmail was to later compare addiction to Hotmail with the virus that causes sneezing, for he learned that each sneeze released 2 million particles.
While Hotmail’s was a very successful viral marketing, a recent example of viral marketing is Gmail. Both are free email services, but the path to success is different from one another. Let us examine how viral marketing worked for them. read more

SEO Report: Splash Page Tips

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Sep
4

One of your pages that may be underutilized or even ignored is your splash page. If you do not even know what a splash page is, you are missing out on a major source of traffic. Splash pages are basically highly optimized pages that serve as an introduction to your site, as well as a variety of other reasons. If you have a multilingual website, then a splash page for your visitors where they will be able to select the language of your choice is very helpful.  If you have your website organized for various categories of audience such as both those seeking employment  and those seeking to employ (as in the case of a job portal), a splash page allows users to easily navigate to the correct side of the site by selecting their respective area.

You can also use this page for announcements such as special offers, discounts, and promotions. It can serve as a welcome page to promote upcoming products or services before your website visitors get into your website. So there are so many uses for a splash page – from navigation issue solving to advertising. However, many webmasters don’t understand and do not make use of this page well. In fact, most do not even optimize this page. Splash pages are in many cases not even considered as part of the website, since it seems separate and  does not affect the entire architecture of the website. This is actually an added benefit – as it can be easily removed from the website at anytime without disturbing the structure of the website in any way, you can alter it and update it to give your site regular updates.
Because of its temporary nature many people ignore this page, when they should be utilizing it to its fullest potential. You can acquire all kinds of benefits from the splash pages by optimizing them for the right keywords based on the content of the page. read more

SEO Report: How RSS Feeds Work for You

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Sep
4

Although RSS is on roughly 1/4 of websites today, not many webmasters may know about or be aware how RSS feeds can help their website. It’s pretty simple, actually; if you provide your audience with useful content, they will subscribe to your RSS feeds. When they do so, you can get your website’s content published across multiple websites. Many internet users are not satisfied by merely searching for information in the regular way  – ie, going to Google or another basic search engine and typing a simple search. They use all the tools available to them and one of the places that people have started looking for information online is RSS search engines. This means that implementing RSS in your website can help you increase your website’s online visibility, which will automatically increase your visitor traffic.

When internet savvy people want to find the latest content online, they use RSS search engines. Getting all the latest information about your website and business published through RSS puts your content in the right place to be found. Once your RSS feeds get popular, you will get more subscribers, which equals getting more free publicity and more free traffic to your website. read more

Online Marketing can Boost Your Business

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Sep
2

By all measures, the success of the local small business sector in maintaining its share of the market lies in online advertising and marketing strategies. Already, large businesses in the more developed member states in the CARICOM Single Market and Economy (CSME) are using interactive computer technologies to compete for customers in the region and to expand into overseas markets.

These businesses have realised that strengthening their relationship with their existing and prospective customers and seizing opportunities for low cost expansion into other markets is essential for their survival, in what has become an increasingly competitive environment.

Customer relationship building, quick feedback and product customisation analogous to customer portfolio management in traditional advertising and marketing has become even more important in the present day business environment. New technologies and innovations in web based advertising; marketing and Internet promotion readily facilitate the kind of customer portfolio management and market expansion initiatives that this new economic environment demands of a small business. read more

Bridging IT and Internet Marketing

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Sep
2

During the late 80’s and early 90’s, many companies, in an effort to facilitate the creation of their Internet presence, shifted control of the website and Internet technologies from their IT department to their marketing, or e-Commerce department. “They wanted us to be fast, nimble, and completely unencumbered by the bureaucratic processes that existed in the IT department,” said one e-commerce director. Many executives were sold on the idea that current IT department procedures simply wouldn’t fly in the Internet space – we needed to be much, much faster than that.

For many companies, this proved to be a great strategy. Nimble e-commerce groups created websites and strategies quickly and started producing almost immediate results. However, this approach has lost its luster over the past few years as IT departments are finding their budgets shrinking and staff stagnating. In some companies where the IT department has not had a significant hand in Internet strategy and web site development, a great deal of animosity has grown on the part of IT managers toward anything “Internet,” including Internet marketing. read more

Battle Between (SEO) & (PPC)

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Sep
2

When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. In reality, SEO and PPC differ in many important ways; both have their strengths and weaknesses and both suit different circumstances.

There are many common misconceptions surrounding SEO and PPC. One such misconception is that SEO is free and this is often listed as an advantage over the costs involved with Google AdWords and other PPC networks. With natural search, you will not pay every time someone clicks through to your website, but it should not be thought of as free. It is strongly advised to let professional optimisers carry out the SEO on your website and this will come at a cost. The alternative DIY option may seem appealing but will take a lot of time and is still likely to cost you money when you commence your link building strategies. Added to this is the possibility that you may “upset” the search engines if you do not know the “dos” and “don’ts” of natural SEO. So, if we assume that natural SEO will cost you money it begins to look more like PPC is the winner, but with one major difference.

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SEO Report: Avoiding Mistakes When Blogging

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Sep
2

SEO Report: SEO for Your Blog

Posted by Administrator in SEO Blog      Comments Off

Sep
2

There are even more ways to keep fine tuning your blog and making it more powerful. Basic SEO tactics you use for all your content should also be applied to your blog, as well as website tips for optimization. This will pull in readers as well as active participants who will comment on and link to your blog.

First, be sure to choose the right titles for your blog posts. Your blog post’s title should contain your main keywords because the title of your blog post becomes the blog post’s access URL. Using your keywords in your URL will have great influence on the search engine ranking as well helping you attract traffic. When your blog posts are listed in the search results, your blog post’s link will also be specified in the search results. By including your keywords in the links you can make internet users click on your blog post since your link will appear more relevant to the search that is made. read more