While high schools students and soap operas still corner the market on best friend/eternal rival relations, which young whippersnappers refer to as “frenemies” (an amalgamation of the words “friend” and “enemies”),  it seems that the ridiculous word is probably the best way to describe the current Google-Apple relationship.

Once allies-turned-competitors, (Google’s Nexus One is known as the closest thing to an iPhone killer yet), Apple’s announcement of plans to launch an ad platform via mobile applications is more of a relief than a threat to the online behemoth. Google’s pending acquisition of AdMob, which is currently being reviewed by the FTC, is much more likely to go through with proof that Google is not, in fact, a monopoly. Therefore, Google will welcome it’s biggest rival with open arms.