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The Key to Successfuly Marketing Your Blog
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Blogs are a wonderful avenue to obtain great visitor traffic and increased search ranking. However, you don’t necessarily get instant success with your blogs as soon as you launch it. You have to put thought, research, time and effort into your blog to make it a success, and then you can use it as a tool to leverage increased benefits for your main website. . We need to work hard for its success. We need to put in a lot of thinking to make our blog a success.
The key to successful blog marketing is unique and irresistible content – and remember, content isn’t just text; it’s video and images as well. Just make sure there is plenty of text for the search engines to index. Great content will will attract many visitors to subscribe to your blog. Of course, good content alone won’t automatically make your blog popular. Before you can attain true popularity, read more
SEO Report: Getting Links to Your Blog
Besides optimized content, getting others to link to your blog is the key to increasing your blog’s ranking, popularity, and visibility. 
A considerable amount of time spent blogging is in the hope of getting some decent links to your blog. Not all bloggers enjoy equal success. You can spend several hours thinking about an interesting blog post and do extensive research to provide our readers with excellent content. But despite making a brilliant post, you may not get anyone link to your blog posts. This can be discouraging and frustrating. You find yourself asking, “What am I doing wrong? What is wrong with my post? Why won’t anyone link to me?”
Many bloggers share the same plight, which indicates that something more than just good content is required. When you have good content those who visit your blog will enjoy your post but they may not necessarily link to your blog. read more
Keyword Competition and Niche Marketing
While well thought out, organic SEO process should eventually lead to good rankings, but it must be admitted that at times optimizing and getting good ranking for competitive keywords can be challenging. Many of the niche markets now have severe competition, and SEO planning must be realistic as you begin working your way through the field to achieve higher rankings than those competing with you. Some of the competitor’s websites will already have a long-standing history of ranking well in the search engine results. They will be older, more established, well linked and authoritative in the field. Measuring up or surpassing such websites can be indeed a daunting task for a brand new website.
Effective market research is crucial for any good SEO work to take place. If your optimization efforts do not match the market competition, then getting desired top ranking will be just another pipe dream. read more
SEO Report: Outbound Linking
Do outbound links harm your website? NO. This is a myth that has been circulated for ages, but done properly outbound links do not harm your website at all.
Many webmasters hesitate to link to other sites thinking that their page rank will be compromised and that their search ranking will drop. This is not true. You can link to other websites as long as those sites are relevant and useful to your website visitors. Of course, don’t link to hundreds of others sites from the same page – if you have a resources page, however, you can link to hundreds of sites from the same page and it will just be a links page.
Reciprocal linking bit the dust a few years ago because of the fear that linking to other websites would dilute a website’s ranking. Google, however, does recommend outbound linking from websites as long as it is happening in a natural fashion. read more
SEO Report: Avoiding the Ban
While being enthusiastic about optimizing your websites for better results is admirable, you can unknowingly trigger search engine alerts and your site could end up being black listed for various reasons. This makes it important not to go overboard with any of your optimization efforts. Ensure that you always use only approved SEO strategies to get good ranking.
Search engines like Search Engine Optimization that is helpful in giving searchers the best information, not tactics undertaken that try to manipulate the ranking by feeding what search engines look for. In other words, while all the search engines advise that you should make your websites search engine friendly so that they can easily access our websites and list them, you still should stay aware of the boundary drawn by search engines within which we should work.
When you cross those boundaries, search engines can penalize you in a number of different ways. read more
Google Places Now More Business Friendly
Good SEO and good PR go hand in hand; an online reputation can be made on the back of a great recommendation, or broken on the strength of a bad one. Often, how you handle public criticism online can go a long way towards reputation management; simply responding appropriately can minimize any damage and show you are ready and willing to do everything you can to make it right.
Google Places is now allowing business owners or managers to respond to reviews both positive and negative, a move that made a lot of companies heave a sigh of relief after signing up for Google Places and having an irate customer post an unfavorable review. Now they can attempt to respond in a respectful manner to those who take the time to post reviews, and offer either thanks for a good review or service to make up for whatever unhappy experience prompted a bad one. read more
Mobile Google and Yahoo Searches
If you’ve ever checked your iPhone for the nearest Starbucks or used your Blackberry to find the best Thai restaurant within 5 miles, you’re not alone. Google’s Director of Mobile Advertising, Diana Pouliot, recently announced that one-third of all Google mobile web searches are somehow related to the user’s location.
This revelation has led Google down yet another path on it’s never-ending quest to dominate everything anyone could ever want to know about. Google is highlighting the growing importance of mobile location-based searches by increasing efforts to optimize advertising platforms. Some analysts forsee spending via mobile searches with “local-intent” to reach up to $4 billion by 2015. Last year’s estimates only hit about $34 million.
Yahoo is also working on attracting mobile environment-based participation from large companies with various locations and/or franchises that traditionally advertise through regional newspapers and radio stations.
Google is on the iPad, but where is Bing?
Unless you’ve been living under a rock on a distant planet, you’ve probably heard that Apple’s latest innovation, the
iPad, finally came out over the weekend. In fact, you probably should have heard of it even if you were.
Apple’s new touch-screen tablet computer thingamajig already has a ton of Google applications, including Google
Maps, Gmail, and YouTube. Microsoft’s Bing, which has a popular iPhone app, is not yet available on the iPad, although it shouldn’t be far behind. Users can, of course, still manually navigate to the Bing search engine… but it’s just not the same.
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