If you’ve ever checked your iPhone for the nearest Starbucks or used your Blackberry to find the best Thai restaurant within 5 miles, you’re not alone.  Google’s Director of Mobile Advertising, Diana Pouliot, recently announced that one-third of all Google mobile web searches are somehow related to the user’s location.

This revelation has led Google down yet another path on it’s never-ending quest to dominate everything anyone could ever want to know about.  Google is highlighting the growing importance of mobile location-based searches by increasing efforts to optimize advertising platforms. Some analysts forsee spending via mobile searches with “local-intent”  to reach up to $4 billion by 2015. Last year’s estimates only hit about $34 million.

Yahoo is also working on attracting mobile environment-based participation from large companies with various locations and/or franchises that traditionally advertise through regional newspapers and radio stations.

3 Comments to “Mobile Google and Yahoo Searches”

• August 12, 2010 at 5:16 am
  Daniel Wayne says:

  Can I get my company to show up first on an Android phone? I have been trying to figure out how to get my listing to show when someone Googles local pest control for months. Will somebody please lead me in the right direction!

  Reply
  • August 12, 2010 at 5:19 am
    Administrator says:

    Yes you can, but it is hard work. We have been doing this for years and it has always been a strugle just to keep up with all the changes. Our free service will list you in the correct database to be found, even on mobile phones. However if you want to be on the first page, you will need to at least get Plan A. We will do it for you as a part of the package…

    Reply
• August 12, 2010 at 8:30 am
  Daniel Wayne says:

  Thank you for your help, I guess I will have to consider that. I think I might try Plan B. it seems more fitting for my company. I guess I will talk to you soon…

  Reply